Wide-angle view of a modern technical workspace at night, two monitors displaying code and an AI dashboard side by side, cool blue ambient lighting from screens, organized desk with engineering notes, shallow depth of field
Wide-angle view of a modern technical workspace at night, two monitors displaying code and an AI dashboard side by side, cool blue ambient lighting from screens, organized desk with engineering notes, shallow depth of field
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— How We Work

A structured methodology for technical creator partnerships

Every engagement follows a defined sequence: evaluate, align, build, and measure. No shortcuts, no spray-and-pray outreach — just deliberate selection and compounding partnership equity.

Close overhead shot of a clean desk with an open laptop showing a spreadsheet with creator analytics data, a notepad with handwritten evaluation criteria, cool natural window light from the left, minimal and precise
Close overhead shot of a clean desk with an open laptop showing a spreadsheet with creator analytics data, a notepad with handwritten evaluation criteria, cool natural window light from the left, minimal and precise
A young man at a standing desk reviewing a multi-panel dashboard on a large monitor, cool studio lighting, modern open-plan office with glass partitions in background, focused and calm, technical workflow
A young man at a standing desk reviewing a multi-panel dashboard on a large monitor, cool studio lighting, modern open-plan office with glass partitions in background, focused and calm, technical workflow
/ Four-Phase Engagement

Every step is deliberate

Phase 01 — Intake

Brief and audience mapping

We begin by mapping your product's technical audience: the platforms they use, the creators they follow, and the signals that indicate genuine intent rather than passive scrolling.

Phase 02 — Selection

Creator evaluation against hard criteria

Audience composition, domain credibility, and evidence of actual product usage are assessed before any outreach. Creators who cannot pass this evaluation are removed from consideration.

Phase 03 — Partnership Build

Framework design, not campaign briefs

Approved creators enter a structured partnership framework — deliverables, cadence, and messaging aligned with technical accuracy rather than generic brand talking points.

Phase 04 — Reporting

Signals that technical audiences produce

We track product trials, sign-up attribution, documentation visits, and community engagement — not follower growth or impression counts.

Creator selection criteria

Three non-negotiable signals determine whether a creator advances to outreach. All three must be present.

▸ Signal 01
▸ Signal 02
▸ Signal 03

Audience composition

Genuine product usage

Technical domain credibility

The creator's audience must skew toward engineers, CS students, or technical practitioners — verified through platform analytics, not self-reported demographics.

Evidence of organic use — tutorials, workflow integrations, or documented experimentation — must pre-exist the partnership conversation, not begin after the contract.

The creator communicates with the precision a technical audience demands — accurate terminology, demonstrated understanding, and a community that asks substantive questions.

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• Ready to begin

The process starts with one conversation

Tell us about your product and the technical audience you need to reach. We will assess fit and outline a selection strategy before any commitment is required.